Shopify’s voice and tone guide

by Biz Sanford

Even though we’re lucky enough to have an in-house product content strategy team, we can’t write every single word. That’s why it’s important for everyone at Shopify to feel like they have the right tools and information to write their own great content.

Everything written, designed, and built for Shopify should have a cohesive voice. Words, animations, buttons, interaction patterns — everything impacts our merchants’ experience with Shopify. 

This guide helps designers, developers, and anyone else writing content, keep it consistent no matter what they’re making.