Product content strategy at Shopify

by Biz Sanford

Establishing a content strategy team from scratch is a challenge — especially in a product company with no existing content processes. Since January 2015, we’ve been hard at work building a product content strategy team, and we’d like to tell you what we’ve learned along the way.

And what better way to do this than interviewing Shopify’s very own Lead Content Strategist, Alaine Mackenzie.