When it comes to building products, some people think of content as a final flourish, words on a page or screen that can be written just before launch.
But we know that’s not the best way to do it! Thoughtful, consistent interface content is a core element of a well-designed user experience. So here are some of the ways I incorporate content throughout the design process. We’ll start with the role of content in sketching and work our way up to polishing content in high fidelity mockups. Put on your content strategy hat — here’s how to spend your time wisely during each phase, using language to craft better experiences.