Words and the design process

by Biz Sanford September 08, 2017

When it comes to building products, some people think of content as a final flourish, words on a page or screen that can be written just before launch. But we know that’s not the best way to do it! Thoughtful, consistent interface content is a core element of a well-designed user experience.

Read More

Writing thoughtful product content at scale

by Biz Sanford November 15, 2016

Every day at Shopify, thousands of people write content that our merchants will see. That’s pretty awesome. But it’s also pretty scary because we want our product to have good content, the kind of content that helps users accomplish their tasks.

Read More


Product content strategy at Shopify

by Biz Sanford April 11, 2016

Establishing a content strategy team from scratch is a challenge — especially in a product company with no existing content processes. Since January 2015, we’ve been hard at work building a product content strategy team, and we’d like to tell you what we’ve learned along the way.

Read More

Shopify’s voice and tone guide

by Biz Sanford December 15, 2015

Even though we’re lucky enough to have an in-house product content strategy team, we can’t write every single word. That’s why it’s important for everyone at Shopify to feel like they have the right tools and information to write their own great content.

Read More